01 — Intelligence
Market & Competitor Intelligence
Used when the priority is to understand the structure of a market, the players that shape it, and the moves that are changing it. Mandates here typically inform expansion decisions, competitive responses or strategic reviews.
Typical mandates
- Continuous monitoring of a defined competitor set
- Market entry assessment for a new geography or category
- Distribution and channel analysis
- Pricing and positioning intelligence
02 — Monitoring
Reputation & Narrative Monitoring
Designed for situations where perception influences trust, regulatory posture or commercial freedom of movement. The work tracks public narratives, identifies pressure points early, and flags developments while they are still containable.
Typical mandates
- Brand and leadership reputation monitoring
- Issue tracking around a sensitive announcement, transaction or controversy
- Stakeholder narrative mapping
- Early warning on emerging reputational risks
03 — Advisory
Strategic Advisory & Decision Framing
Used for questions that benefit from independent perspective and structured analysis before commitment. The objective is not to decide for the client, but to clarify what the decision really is, what it depends on, and what is being missed.
Typical mandates
- Pre-investment or pre-acquisition review
- Partnership logic and counterparty assessment
- Strategic positioning and competitive response
- Sensitive negotiation preparation
04 — Background work
Targeted Background Work
Discreet, focused background work on a counterparty, situation or environment, conducted within strict ethical and legal boundaries. Typically commissioned ahead of a partnership, transaction, executive hire, or sensitive engagement.
Typical mandates
- Counterparty due diligence ahead of a transaction or partnership
- Senior-level background review
- Situational assessment in unfamiliar markets
- Independent verification of material claims